DEVELOPING CONTINUOUS COMMUNICATION
Continuous communication is one of the key principles of collective impact. This includes both internal and external communication. Honest and open communication helps to promote trust, encourage participation, and align members with the common objective.
When considering internal communication guidelines several types of communication should be evaluated.
- Meeting guides and agendas
- Communication between workgroups and the steering committee
- Methods of communicating between meetings such as internal forums, email, or project management applications among others.
External communication provides a framework for the public discussion of the program, its goals and objectives. This is how you communicate your message to partners, potential partners, and the general public. Some methods of developing a continuous flow of communication to external sources include newsletters, websites, posters, podcasts, news releases, etc…
Developing a comprehensive communication plan will help facilitate continuous, honest, and open dialogue between all the members of the organization. This builds trust, inspires action, and encourages discourse that leads to greater insights.
Resources for developing a continuous communication plan:
- Strategic Communications Planning A free ebook by Dave Fleet
- Communication Planning Getting the Right Message Across the Right Way
- Planning Before you Communicate a tool of the public health foundation for developing a communication plan.
- Sample Agenda for Steering Committee Meeting
- Communication Toolkit (Focused primarily on external communication)
Collective Impact in Practice
Real-world collective impact organizations utilize a variety of resources to maintain continuous communication throughout their organization both internally and externally. After evaluating several successful collective impact organizations some common threads appeared to facilitate continuous communication. These are summarized in the Designing Continuous Communication Plans infographic.Designing Continuous Communication by lorrea.hall